YUAN
I created a capsule wardrobe brand for a project I did on my exchange in the UK inspired by Asian influences, particularly from my experiences in Singapore. Focused on fashion sustainability, the brand aims to combat the wasteful trend of wearing clothes only once by promoting capsule wardrobes. Offering versatile, basic pieces, the brand encourages mindful consumption. Benefits of a capsule wardrobe include sustainability, reduced decision fatigue, and fostering a lifestyle change away from materialism. Capsule wardrobes contribute to a healthier planet by preventing excess waste and avoiding overconsumption. To align with the brand's sustainability theme, I've chosen plastic-free materials for packaging, opting for paper or recycled paper. Additionally, an online lookbook minimizes paper wastage. The brand's name incorporates the Chinese character for "round" (圆 - yuan), symbolizing its all-encompassing nature.